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Grocerants and the Retailer Prepared Foods  Shopper Insights (2018) Grocerants and the Retailer Prepared Foods Shopper Insights (2018)

While grocery stores have long featured coffee, wine or beer bars and café-style service, the growth of dine-in—and particularly full-service restaurants—at supermarkets is a fairly new phenomenon. Plus, prepared foods (ready-to-heat and ready-to-eat) continue to gain in popularity in retail, thanks to chef- or health-driven preparations and restaurant-quality merchandising/ambiance—all for check averages that typically beat local and chain restaurants.

Several mainstream supermarkets have introduced full-service and quick-service restaurants under a single roof. Wegmans, H-E-B, Kroger and Lunds & Byerlys have recently ramped up their foodservice options with build-your-own pizza stations, burrito bars, and pub/upscale grille concepts. Whole Foods, considered a leader in the “Grocerants” trend, offers everything from to-go barbecue and fresh pasta dishes to its East Lansing Green State Bar and Grill, which serves burgers, sandwiches and breakfast with a rotating selection of hard-to-find Michigan craft beers.

Foodservice IP’s research of 1,000 consumers/shoppers of retailer prepared foods provides immediate insights into this lucrative channel.

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Our Price: $2,995.00
Selling to Grocerants and the Retailer Prepared Foods Segment (2018) Selling to Grocerants and the Retailer Prepared Foods Segment (2018)

While grocery stores have long featured coffee, wine or beer bars and café-style service, the growth of dine-in—and particularly full-service restaurants—at supermarkets is a fairly new phenomenon. Plus, prepared foods (ready-to-heat and ready-to-eat) continue to gain in popularity in retail, thanks to chef- or health-driven preparations and restaurant-quality merchandising/ambiance—all for check averages that typically beat local and chain restaurant.

Several mainstream supermarkets have introduced full-service and quick-service restaurants under a single roof. Wegmans, H-E-B, Kroger and Lunds & Byerlys have recently ramped up their foodservice options with build-your-own pizza stations, burrito bars, and pub/upscale grille concepts. Whole Foods, considered a leader in the “Grocerants” trend, offers everything from to-go barbecue and fresh pasta dishes to its East Lansing Green State Bar and Grill, which serves burgers, sandwiches and breakfast with a rotating selection of hard-to-find Michigan craft beers.

Foodservice IP’s research of 150 supermarket, specialty, club and mass retailers provides immediate insights into this lucrative channel.

Download table of contents

Our Price: $3,995.00